At Shorts Industries Ltd (Shorts), we’re committed to protecting and respecting your privacy.
This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.
We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Who are we?
Shorts is one of the country’s leading suppliers to the UK and Irish Lift Industries. For reasons including but not limited to Health and Safety, we are restricted to only supply to Lift Installation and Service Companies, self-employed Lift Engineers or Lift Engineers subcontracted to a Lift Company within the UK and Ireland.
Shorts Industries Ltd is a registered company (no. 1670669). The registered address is Bradford Business Park,6 Station Road, Bradford BD1 4SF. We also have a second office at Unit 1, First Floor, 1 Cobden Court, Wimpole Close, Bromley BR2 9JF.
How do we collect information from you?
We obtain information about you when you enquire with us or use our website, for example, when you contact us about products and services, register for an Online Trade Account, place an order, request information or register to receive one of our newsletters, catalogues, competitions or promotional items.
What type of information is collected from you?
| When we receive an email to our General Enquiries (info@shorts-lifts.co.uk) or individual employee’s inbox we collect your email address and any other information which you provide, such as name, job title, contact telephone number(s) and any information contained within your email signature.
Lawful basis for processing – Legitimate interests Lawful basis for processing – Contract Lawful basis for processing – Legal Obligation |
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| Webforms | When we receive an email via our web form we collect your name, company name, email address, telephone number and any other information which you provide within your message.
Lawful basis for processing – Legitimate interests |
| Phone | When we receive a telephone call from you we may collect your name, contact telephone number(s) and any other information which you provide during our conversation. We do not record phone calls. We do not process orders over the telephone.
Lawful basis for processing – Legitimate interests |
| Online Trade Account | When we receive an application to create an account on our website we collect your name, email address, job title, telephone number, username, company name and company address. We cannot view your password.
Lawful basis for processing – Contract |
| Online Order | When we receive an order for goods within our website we collect your name, company name, company address, contact number, email address, shipping address, purchase order number, copy of official purchase order (if available) and any additional information you provide within order notes.
Lawful basis for processing – Contract Lawful basis for processing – Legal Obligation |
| Marketing Communications | When we receive any enquiry, request or order we will collect your email address and any other information which you provide, such as name, job title, contact telephone number(s), any information contained within your email signature and any attachments which you send.
Lawful basis for processing – Legitimate interests |
When someone visits www.shorts-lifts.co.uk we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns.
A third-party service, Google Analytics, is used to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way that does not identify anyone. We do not make and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
How is your information used?
We process personal information for numerous business purposes, which include some or all of the following:
• process online trade account applications in line with our Online Trade Account Terms and Conditions;
• process requests for information, products, services or selected promotional items.
• process orders that you have submitted;
• to carry out our obligations arising from any contracts entered into by you and us;
• dealing with entries into a competition;
• seek your views or comments on the services we provide;
• notify you of changes to our services;
• send you communications which you have requested and that may be of interest to you. These may include marketing information about our products and services, special announcements, exclusive offers, special events promotions.
Double Opt-in
As part of our procedures for applying for our Online Trade Account Shorts operates a Double-Opt-In process. This Double Opt-In process is to ensure the email address provided is for a valid and monitored inbox and that we’re only providing information to eligible personnel.
The double opt-in method has a few more steps, but it’s still easy to use. It includes a confirmation step where you will receive an email to confirm your request.
- After the initial request is received a special confirmation email is sent to the address inputted into the form.
- The email contains a link which the recipient must click to confirm their signup request.
Failure to complete the Double Opt-In process will result in your Online Trade Account Application or Lift Spares Catalogue request not being processed.
Profiling
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information we believe will be relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud.
How long we retain your information
We review our retention periods for personal information regularly. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.
Who has access to your information?
We will not sell or rent your information to third parties.
We will not share your information with third parties for marketing purposes.
Third-Party Service Providers working on our behalf: We may pass your information to our third-party service providers, agents subcontractors and other associated organisations to complete tasks and provide services to you on our behalf (for example to send you mailings). However, when we use third-party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for prevention of fraud or other crime.
We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
How you can access and update your information
The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if your personal details change you can notify us of any updates by contacting us at privacy@shorts-lifts.co.uk or writing to Shorts Industries Ltd, PO Box 258, Bradford BD2 1QR. Online Trade Account holders can update their personal information at any time by logging into their Online Trade Account.
Your Rights
You have the right to object to our processing of your personal information under legitimate interest, however, any objection may result in us being unable to fulfil any enquiry, request or order which we have received.
While we will only ever send you marketing communication which we believe will be of interest to you in terms of your job role or the company you represent. If you do not wish to receive any marketing communication you can opt-out by notifying us at privacy@shorts-lifts.co.uk or contacting us at Shorts Industries Ltd, PO Box 258, Bradford BD2 1QR. Alternatively, every marketing email which we send will have the facility for you to update your interest preferences to tailor the communications you receive or unsubscribe from all future marketing communications.
You have the right to ask for a copy of the information Shorts Industries Ltd hold about you free of charge.
Should you wish to complain about our processing, storage, accuracy or accessibility of your personal information we ask you to contact us in the first instance at privacy@shorts-lifts.co.uk or contacting us at Shorts Industries Ltd, PO Box 258, Bradford BD2 1QR and we will endeavour to rectify any issue. You also have the right to complain with the Information Commissioner’s Office (ICO).
Security precautions in place to protect the loss, misuse or alteration of your information
When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as passwords) is encrypted and protected with the following software 256-bit encryption on SSL. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer or in the Omnibox of Google Chrome.
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password that enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Use of ‘cookies’
You can read more about how we use cookies on our Cookies page.
Links to other websites
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access those using links from our website.
In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third party site.
Transferring your information outside of Europe
As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken to ensure that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while you are outside the EU, your information may be transferred outside the EU to provide you with those services.
Website recording
Our website may also use the Force24 Marketing Automation and Bitrix24 CRM platforms. Force24 is a marketing automation platform that tracks website visits and website form submissions containing an email address. Bitrix24 is a CRM platform that has been developed by Interface which records data submitted via our web forms and is used to collect, store and sort the personal data of users who send us an enquiry or order. The information collected does not include any sensitive personal data. The information collected is used to improve our website usability and to streamline our Personal Data collection process. Data collected by Force24 and Bitrix24 is for Shorts’ internal use only.
Review of this Policy
We keep this Policy under regular review. This Policy was last updated in October 2023.
Any questions regarding this Policy and our privacy practices should be sent by email to privacy@shorts-lifts.co.uk or by writing to Shorts Industries Ltd, 6 Station Road, Bradford BD1 4SF.
